There’s also the simple fact that in addition to changing tastes, warmer tones are generally lower-maintenance. “Warmth is also easier to pull off for the vast majority of people, both as far as flattering skin tone, salon maintenance, and hair integrity over time,” says Eisenlohr.
Despite the shade being less work than cool blond, you’ll still rack up plenty of time and money at the salon, especially if you’re not a natural blond. So if you’re not as committed but still want to channel the same vibe, Eisenlohr says to try highlights instead of an allover “background color.”
Riawna Capri, a colorist who also worked on Gomez’s hair, adds that while warmer shades are definitely trending, it’s still important to have some cooler tones weaved in so it doesn’t read as straight-up yellow.
“There should always be that perfect balance when working with warmer tones,” she says. “You definitely don’t want to go yellow; you want to be more golden. Even though warmer blonds are in, yellow blonds are not! Make sure you have that balance, like Selena’s color.”
Even if warmer tones are currently dominating, Capri adds that it doesn’t mean it’s exactly right for you—so no need to give up your platinum just yet. “Every color needs to be thought about with every client, and every human is different,” she says. “From skin tone, to eye color, to underlying tones, all those things need to connect and that’s when colors look amazing.”
Bella Cacciatore is the beauty associate at Glamour. Follow her on Instagram @bellacacciatore_.